FABRIK - Shiny Art Publication

Fabrik
Shiny Art Publication




Video Killed the Gallery Star ?
The concept of the flat screen TV in public spaces is hardly revolutionary - yet reinterpreting it as San Francisco- based company that is tackling this problem with original art and a cadre of international artists.
Company CEO and art historian Kristy Phillips explains, "The explosion of streaming technology and of HDTV screens means we have the opportunity to bring some of the most exciting contemporary art and display it not in places specially designated as "art spaces" but into the spaces where people live their lives. Video artists have been active in arts communities for over 50 years but with growing popularity of flat screens, we feel there is a unique opportunity to bring this artwork out of galleries and film festivals and into public, spaces with new audiences and new contexts for viewing art."
ShinyArt's website enables clients to rent and stream artwork to their TV's for a limited amount of time. For institutional clients like convention centers or hostels, Phillip's curates content that works with the interior of the space and can change as frequently as the client desires. In terms of technology, she says the company's goal is to make the technology invisible to end users. "We're a contemporary art comporary, not a technology company. So we will work with a customer to get them the art they want, in a format that works for them... As the means for disserminating video production are more easily accessible, artists are able to more freely create, share, and experiment ; some of the results are very exciting."
The animated labyrinthine habitats constructed by Singapore-based artist Ina Conradi, or the jerky stop-motion play between ceramics and cinematography by artist Charlotte Cornaton from Paris, France, illustrate the diversity of artwork that ShinyArt likes to represent.  
Greta Schoenberg, from the Bay Area, focuses on the intersection of video and contemporary dance. Other contributors to ShinyArt include filmakers Nara Denning and Dean Mermell from SF, and PMish out of Toronto, who are more accustomed to showcasing their work at international film festivals rather than in galleries.
Denning was awarded "Best New Silent Filmmaker 2009" by the SF Weekly and received the 2010 "Investing in Artists" grant from the Center of Cultural Innovation. She uses antique elements to create seductive, turbulent dreamscapes inhabited by spirits of subversive whimsy. Her measured direction aims to paint each frame as a freestanding work of art. This and her classic minimalist effects have earned her comparisons to the innovative silent-era French auteur, Georges Méliès.
Her latest series, Neurotique, is an expressionistic exercise in seductive neuroses and couples aspects of underground mid 20th-century art films with the classic narratives and acting postures grounded in 1920's noir.
ShinyArt partners with a company called Mobovivo (mobovivo.com) that provides all of the video streaming technology. They are white label video technology providers and their customers include big name broadcasters and studios. Mobovivo hosts all of the video art pieces and video artists can upload their work directly from the ShinyArt website onto the Mobovivo service. Right now, the video is streamed over the web to a computer or a game console that is connected to a TV. They are working on rolling out apps for the iPad as well as dedicated channels for media streaming boxes like the Roku.
A measure of ShinyArt's gradual path to bring art to the everyman is its presence at District 30 and Dive Bar, where the walls resonate with SinyArt artwork that unflods across eight different screens of varying proportions. Ruby Skye owner George Karpaty, known for spotting cutting-edge trends in design and creating unique nightlife experiences, developed these new Sacramento clubs. Karpaty says, "ShinyArt's video art is completely unique and innovative, helping us to push the boundaries of design and to offer customers a glimpse of cutting edge contemporary art.
Beyond that, ShinyArt also has a philanthropic dimensionthrough a partnership with Young Audiences of Northern California, an organization that works with schools and youth organizations to expose the next generation to contemporary art.
Phillips concludes, "ShinyArt's primary mission is to expose new audiences to contemporary art in unconventional artistic spaces. With art budgets being cut in public schools, what better way is there to ensure young people experience contemporary art in their lives. We are therefore proud to be donating a portion of our profits to Young Audiences."

© Chavanitas